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Visionary Spotlight: Marcia Barnes

Wednesday, October 7, 2020

3:00 PM - 4:30 PM

As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.

Marcia has a rich history in leading and serving performance-based marketing organizations in the home services vertical. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.

Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses herbusiness leadership and personal stewardship on efforts to help others thrive. “As a Christian, I think my role is less about telling others what to believe, and more about showing them whatbelievers do.” Marcia lives in Indianapolis and serves on many local boards including Truth at Work, YWAM and Homes of Hope. She is passionate about youth and mission work, and was recently named the 2020 Indiana WBE Role Model of the Year by the Great Lakes Women’s Business Council.

Presentation: Visionaries & Ideas

Marcia will cover Visionary best practices for ideas, Million Dollar Ideas, developing a culture of ideas and a process for testing and scaling ideas. Marcia developed this approach while leading a company from $2m revenue to over $400m revenue and reporting to a “visionary”. She uses ideas today to bring people and businesses to their full potential


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