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Wednesday, April 7, 2021
3:00 PM - 4:30 PM
Presentation: Building a Personal Brand
As an executive leader, entrepreneur and/or business founder, it can be challenging to differentiate your personal brand from your business brand. What role should you play as a thought leader? Should you be using social media, and if so, which channels and how often? How do you balance showing up as you (the individual) vs. you (the business leader)? Join us to learn about how to build your personal brand - and how to leverage it thoughtfully to help grow your business.
Jennifer Zick is the Founder and CEO of Authentic Brand - a Minneapolis based Fractional CMO firm with clients across the US and around the globe. As a pioneer in the Fractional marketing space, Jennifer is passionate about helping growing companies overcome “random acts of marketing” and achieve next-level growth and revenue results.
While Jennifer’s name is well-known in marketing circles, Jennifer’s passion for growth and revenue results is grounded in her earlier career, which originated in sales, and then grew into sales management, eventually merging into marketing leadership responsibility.
For over 20 years, Jennifer has proven her growth mindset and marketing savvy through leadership roles at fast-growing local startups, global enterprises, and now - as an entrepreneur leading the revenue engine of her own business.
Jennifer and her husband live in Chaska with their three teen and tween children. The Zick family enjoys hockey, lake cabin weekends, and long walks and snuggles with Gus, the family’s beloved Golden Retriever.
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